A beloved Japanese cafe in San Francisco—Stonemill Matcha aimed to reflect the refined design of its interior and the passion behind its offerings in its online presence. Key challenges included revising content strategy, boosting engagement, and strengthening brand consistency.

What We Delivered

• Social media content strategy and storytelling

• On-site content shoot & editing

• Post planning and asset management

• Competitor analysis & social media audit

• Performance tracking and reporting

• Internal education sessions, demonstrations, and content training for team

• Offered strategic input on brand activations

Results

• Improved content performance and visual consistency

• Strengthened the brand's digital storytelling in line with its in-store experience

• Empowered internal team with skills and knowledge for sustainable content creation