Telling a brand’s story — with the same care as its matcha.
Creating social media that feels as intentional as the in-store experience.
Japanese Cafe in San Francisco | Stonemill Matcha
Social Media Strategy | Brand Voice | Creative Direction
A beloved Japanese cafe in San Francisco—Stonemill Matcha aimed to reflect the refined design of its interior and the passion behind its offerings in its online presence. Key challenges included revising content strategy, boosting engagement, and strengthening brand consistency.
What We Delivered
Social media content strategy and storytelling
On-site content shoot & editing
Post planning and asset management
Competitor analysis & social media audit
Performance tracking and reporting
Offered strategic input on brand activations
Results
Improved content performance and visual consistency
Strengthened the brand's digital storytelling in line with its in-store experience
