A renowned Japanese confectionery with deep roots in tradition, K. Minamoto sought to establish a stronger presence in the U.S. market while honoring the artistry behind each sweet. Key challenges included building brand recognition, ensuring visual and messaging consistency, and positioning wagashi as both a cultural experience and an everyday indulgence.

What We Delivered

• Social media content strategy and management

• Localized visual storytelling and marketing collateral

• Brand communication strategy for U.S. audiences

• Event marketing and in-store promotion support

• New product and seasonal gift set development consultation

• Performance analysis and growth recommendations

• Cultural narrative development bridging tradition and modernity

Results

• +1,040% increase in social media views in one month

• +1,041% increase in views from non-followers in one month

• +6.9% follower growth in one month

• All growth achieved organically, without paid campaigns

• Elevated brand consistency and recognition across digital touchpoints

• Strengthened positioning as a premium, culturally rich brand experience