Authentic, high-quality Japanese beauty products are difficult to access in the U.S. Pixie Mask set out to create a trusted destination that felt personal, curated, and culturally true — but needed everything from visual identity to e-commerce infrastructure.

What We Delivered

• Brand concept, naming, and storytelling

• Shopify e-commerce site design and build

• Landing pages for products and featured brands

• Content production (photo direction, copywriting)

• Shopping integrations: Instagram Shop, TikTok Shop, Shopify Shop

• UGC sourcing and influencer collaboration strategy

• Paid ad creative and campaign management

• Newsletter and email automation flow setup

Results

• +67% YoY gross sales increase

• +322% site visitors over the past 12 months

• Grew Pixie Mask into a culturally authentic and commercially viable U.S. DTC brand